An increasing number of Internet marketers are using webinars to sell their products. Here the three keys to a profitable pitch webinar.
Being excited about the material is a must. It takes care of issues like lack of focus, confidence, clear delivery, stumbling, stuttering and losing the attention of your participants.
You won’t be perfect in all those areas, but your participants will feel the enthusiasm and forgive you for your shortcomings. They will even consider some of your mistakes just part of your personality.
One of the marketers I follow – and the one I’ve learned the most from – talks too fast and has a tendency to say inappropriate things. But you feel his excitement in every sentence which tends to mesmerize you. I should add that he knows what he’s talking about, which always helps.
A good pitch webinar always starts out with a lot of free actionable information. You want to give you participants a takeaway that they can use. They feel that you have given them valuable information they can use.
Free actionable information is key because it builds trust and gives your audience the change to get to know you. You also build a bond of trust which will allow them to take action on your offer later.
Scarcity is the third key to a profitable pitch webinar. When done correctly, you can close a large percentage of your audience during the webinar. That is possible due to the immediacy of a live webinar and the proper usage of scarcity.
Scarcity means that you offer limited time bonuses, announce that the price will go up in a few hours or days after the end of the session. You can also offer a limited number of slots. You can shut down the offer after 50-250 sales, depending on the price point of the product.
By using one or more of these means of scarcity, you can leverage a live pitch webinar to its maximum and assure the highest conversion possible.
The best test of these ideas is to give your own webinar. You can even start today without spending a dime. Start with your free trial of the best webinar software available. Schedule your pitch today!