OptimizeMySite: PPC Tracking That Works

PPC tracking is undoubtedly the night vision goggles of the PPC foot soldier.

There is nothing more important to a successful PPC campaign than knowing which keywords convert into sales. If you are tracking your keywords, you can avoid wasting money on keywords that don’t convert. Without tracking, you’re wandering blind in a very dangerous jungle. It is the difference between making money on a profitable campaign and losing your shirt and not knowing why.

Fortunately, tracking software is getting better – and easier.

Recently I have been experimenting with some PPC tracking software called Optimize My Site. It was developed by super affiliate Jeremy Palmer to track his own campaigns. He wrote a lot of the initial code, but lately he has hired professional programmers to make sure the program runs smoothly as well as to give him more time to pursue his own campaigns and spend time with the family.

Jeremy is probably best known for his best selling e-book Quit Your Day Job, in which he explains in simple terms how he makes money online. More recently he has been conducting a free course on Internet Marketing from A-Z, literally taking his students through every step of the process of setting up a pay per click campaign from selecting the right keywords to designing a Web page to launching the campaign in Google Adwords, Yahoo and Microsoft Adcenter all the way to tracking each and every keyword.

I am happy to say I have been enrolled in this course called The Black Ink Project since the beginning in May.

So I think it is a big plus to be able to use tracking software that was created by a super affiliate to manage his own campaigns. Since Jeremy is relying on Optimize My Site to optimize his profitability and to give him the edge over his competitors, it only makes sense that he is putting all his experience and expertise into its features and eliminating everything that slows him down. And that means that by using Optimize My Site you are benefiting from a precision tool of a super affiliate.

And the interface of Optimize My Site shows that professionalism. It works with the three major search engines and any affiliate network or tracking platform that has sub id’s enabled.

Another bonus is that it allows you to export campaigns to or from any one of the three major ad networks, which is a huge time saver. Where else do you find tracking software with a built-in campaign converter? No more creating separate campaigns from scratch to put the same campaign in another ad network.

Once again, is a super affiliate going to waste his time using software that increases the time it takes for him to create and manage his campaigns? I think not.

Unlike competing software which only shows you which keywords are converting, and does little more than click tracking, Optimize My Site gives you in addition the ROI (return on investment) at the keyword level.

I must say that I am also a big fan of the link cloaking feature which allows you to hide your keyword data from the vendor so you don’t “give away the store.”

Since Google, Yahoo and Microsoft are constantly tweaking their software, it is comforting to know that Jeremy is dedicated to continually updating Optimize My Site in a timely fashion so that the software stays current with the changes in the search engine ad networks with which it interfaces.

A few weeks ago I would have warned you that there is a learning curve that comes with this software, but since Jeremy created step-by-step video tutorials that explain essentially every feature, you can rest easy. Just watch the videos and you will see how it works. If you would rather have written instructions, there is a user’s guide as well in PDF format.

If that isn’t enough, Optimize My Site boasts of top notch software support. In my experience, it lives up  to its billing.

So if you are a serious PPC affiliate looking to take the profitability of your pay per click campaigns to the next level, I strongly advise you to check out Optimize My Site.