After finally succeeding in upgrading to Adwords Editor v6.5, I now recommend that you do it. Google has added more features that you previously would only find in third party tools:
- Keyword Opportunities Tool – This is essentially a built in Adwords Keyword Tool.
- Data View Improvements – You can now auto-size a single column or all columns in a similar way you can resize columns in Excel. Horizontal scrolling has been added. Google has added a calendar to pick dates, such as campaign beginning and ending dates.
- Google removed the checkbox for content bids and so now you just select whether you want to target search or search and content from a dropdown box. I seem to always get caught on that one. By default now as previously, content bids are enabled. I would prefer that it were DISABLED, because you really need to watch what you are doing with content bids.
- You can now copy entire campaign shells. Up till now you would need a third party software like EfficientPPC or SpeedPPC.
For a full explanation of the new features in Adwords Editor v6.5, follow this link:
http://www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html
If you are getting a js3250.dll error when you upgrade from v6.01, you can start the upgrade but when the installer first opens, open Add/Remove Programs (START->CONTROL PANEL->Add/Remove Programs) and UNINSTALL THE PREVIOUS VERSION. Then go back to the installer for v6.5 and contrinue with the install. After it finishes you should see no further mention of the js3250.dll error message.